Analyzing a Retail Marketing Strategy Argument

The following is a recommendation from the marketing director of a large online retail company:

"Our sales data indicates a decline in customer engagement over the past year. To boost our engagement metrics, we should offer a wider variety of products, especially high-priced luxury items. This strategy will not only attract wealthier customers but will also enhance our brand image and increase overall sales."

Discuss how well reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and use relevant examples to support your evaluation. You may also consider alternative explanations or counterexamples to the argument presented.