Organizational Strategy in Marketing Analysis

Read the following excerpt from a critical analysis of the role of marketing in consumer behavior:

"In the contemporary marketplace, the efficacy of marketing strategies lies not solely in the products offered but in the emotional responses they elicit. Consider the juxtaposition of two brands: Brand A, which focuses on the utilitarian aspects of their products, and Brand B, which prioritizes storytelling and connection. This divergence illustrates a broader trend in consumer preference that values authenticity over mere functionality. By examining these opposing strategies, we gain insight into the shifting landscape of consumerism and the power of narrative in shaping consumer choices."

Based on the structure of the excerpt, which organizational strategy primarily contributes to its effectiveness in conveying the argument?