Performance Reporting Under the Asset Manager Code

As an asset manager adhering to the Asset Manager Code, it is essential to properly report investment performance to clients. Performance reporting is a critical aspect that impacts investor trust and decision-making. Your client, a large pension fund, inquires about the methodology you use to calculate and present the performance results of their investment portfolio.

In your response, explain the key principles of performance reporting as outlined in the Asset Manager Code, including the importance of clarity, consistency, and completeness in performance reporting. Illustrate how adhering to these principles can help maintain the integrity of the investment process and protect client interests.