As a financial analyst at a reputable investment firm, you are responsible for providing research reports on publicly traded companies. Recently, your firm has entered into an investment banking relationship with XYZ Corp., which you are also required to cover in your research. Understanding the implications of this relationship on your research objectivity is crucial.
According to the CFA Institute's Research Objectivity Standards, what should you primarily ensure regarding your research on XYZ Corp. given the new investment banking relationship?