Rhetorical Purpose and Audience Analysis

In the following excerpt from an editorial discussing the impact of social media on interpersonal relationships, the author grapples with the complexities of digital communication:

'While social media promises connection, it often leads to isolation. This paradox reveals the need for discerning how we engage online. Ultimately, our relationships should be nurtured in genuine, face-to-face interactions, not just through screens.'

Consider the audience the author addresses and the purpose behind their argument.