In the following excerpt from an editorial about the rise of misinformation in the digital age, the author addresses both the role of social media platforms and the responsibility of users in combating false narratives:
'As misinformation spreads at an alarming rate, it is not only the platforms that bear the weight of this societal issue; we, as individuals, must also grapple with the content we share and consume. Each click, each share, is a choice that can either propagate fallacies or promote truth. If we ignore this responsibility, we risk creating a digital landscape devoid of credibility, forever changing the way we understand and interact with the world around us.'
Consider the author's purpose in addressing both social media platforms and users directly. What is the primary purpose of this rhetorical choice?