Jessica is a portfolio manager at a large investment firm. She specializes in active equity investing and often relies on fundamental analysis to make investment decisions. Her strategy involves assessing a company's financial statements, management quality, and market conditions to identify undervalued stocks. Recently, she has been considering several companies in the technology sector.
Jessica is particularly interested in distinguishing between growth and value investing strategies, and how they relate to fundamental analysis. She wants to ensure her team effectively identifies potential stocks to purchase for the firm's equity portfolio.
Which of the following strategies would Jessica be likely to consider as a fundamental strategy for active equity investing?