Strengthening a Marketing Argument

Medium Critical Reasoning Strengthening Data Arguments

A marketing research firm claims that television advertisements significantly increase brand awareness among adult consumers. This conclusion is based on a survey where 80% of adults who were exposed to television ads reported recognizing at least one advertisement they had seen in the past month. However, critics argue that the survey's methodology may not accurately reflect all adult consumers since it only includes participants who are watching television regularly.

To strengthen the marketing firm's argument, which of the following pieces of evidence would be most helpful?

A study showing that adults with frequent television exposure exhibit higher brand recall than those with limited exposure.

Data indicating that adults who engage with social media have lower brand awareness compared to those who watch television.

Testimonies from consumers stating they prefer advertisements on platforms other than television.

A fact that 70% of adult consumers reported being influenced by online advertisements in the last year.

Hint

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% Correct82%