Strengthening an Argument about Social Media Advertising

Very Hard Critical Reasoning Strengthening Arguments

A marketing executive argued that increasing the budget for social media advertising will lead to higher overall sales for their product line. They based this argument on a study indicating that companies with higher social media advertising budgets experienced a 30% increase in sales compared to those that invested less. However, some employees believe that other factors, such as product quality and customer service, are more impactful on sales.

To strengthen the executive's argument, which of the following pieces of information would be the most beneficial?

A survey showing that customers are more likely to purchase products after seeing them advertised on social media.

Data indicating that companies that improved their customer service saw a larger increase in sales than those that invested in social media.

Statistics revealing that a majority of successful companies in the industry allocate a significant portion of their budget to social media advertising.

Research suggesting that product quality does not significantly affect purchasing decisions among the target demographic.

Hint

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