Strengthening Argument about New Smartphone Sales

Hard Critical Reasoning Strengthening Data Arguments

A company, Tech Innovations, has observed a marked increase in the sales of its new smartphone model over the past six months. A recent internal report states that 75% of new customers are first-time smartphone buyers, which contrasts sharply with industry trends reporting that only 40% of new smartphone buyers are first-time purchasers. This discrepancy is attributed to the company's targeted marketing campaigns aimed at educating potential customers about technology.

The management of Tech Innovations believes that their approach not only leads to increased sales but also helps bridge the technology gap among consumers. However, some analysts question whether this trend is sustainable in the long run.

To solidify their claims about the effectiveness of their marketing strategy, the management is considering the following actions:

Conduct a follow-up survey to determine the technology literacy of their first-time buyers.

Expand their marketing campaign to other demographics that are not currently targeted.

Analyze the average age of the new smartphone buyers in comparison to the industry average.

Compare the advertising spending before and after the increase in smartphone sales.

Hint

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