A recent analysis of consumer behavior indicates that the introduction of eco-friendly products has led to a notable increase in sales in various sectors, particularly in fashion and home goods. Retailers argue that as consumers become more environmentally conscious, their purchasing decisions are significantly influenced by the sustainability of products. They believe that promoting eco-friendly items can enhance brand loyalty and improve overall sales performance.
However, some skeptics question this conclusion, suggesting that while sales may spike initially, they might not sustain over time as consumers revert to traditional preferences. To support their claims, skeptics point to prior instances where eco-friendly products saw a decline in sales once the novelty wore off.
Which of the following, if true, would most strengthen the argument made by the retailers in favor of promoting eco-friendly products?