Strengthening Sales Claims for Energy Drink

Very Hard Critical Reasoning Strengthening Data Arguments

In a comprehensive marketing analysis, a well-known beverage company claims that their new energy drink has outperformed competitors in sales volume. They attribute this success to its unique flavor profile and innovative advertising campaigns. Market experts, however, have raised concerns, indicating that the increase in sales may be due to seasonal trends rather than product quality or marketing effectiveness. To support their claim, the company cites a year-over-year sales increase of 50% from spring to summer.

To bolster its position against the market experts' skepticism, which of the following pieces of information would be most helpful for the beverage company?

A survey indicating that 80% of customers who purchased the drink reported preferring it over a leading competitor.

Sales figures for the energy drink in the same time period from the previous year, showing a growth rate of 20%.

Data showing that the overall energy drink market grew by 30% during the same period.

Feedback from industry experts praising the unique flavor and nutritional benefits of the drink.

Hint

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