Strengthening the Argument for Loyalty Programs

Easy Critical Reasoning Strengthening Data Arguments

A recent analysis of consumer buying behavior indicated that shoppers who use loyalty cards tend to spend 15% more than those who do not. This suggests that loyalty programs are effective in increasing sales.

However, some analysts argue that factors other than loyalty card usage, such as income levels or shopping habits, might influence spending. To strengthen the argument that loyalty programs directly boost sales, which of the following statements would be most helpful?

Loyalty card users were found to be more likely to shop at the same stores regularly.

Consumers with higher income typically spend more on groceries and household goods.

A survey showed that 80% of loyalty card users believe these programs offer better deals.

The average spending in stores that offer loyalty programs is generally higher than in those that do not.

Hint

Submitted2.8K

Correct2.6K

% Correct94%