Understanding Coffee Preferences

Many people buy coffee from local shops every morning. According to a recent report, 76% of coffee drinkers prefer to buy their coffee rather than brew it at home. The report also found that 55% of respondents enjoy their coffee with sugar, while only 20% like it black. This trend suggests a growing appreciation for specialty coffees, as many consumers seek unique flavors and quality.

Furthermore, the study revealed that coffee drinkers often choose lighter roasts in warmer months and darker roasts during the colder months. This seasonal preference appears to influence their purchasing decisions at local cafes.