Understanding Fair Dealing Under CFA Standards

In the financial services industry, professionals are often faced with the challenge of providing fair treatment to all clients. The CFA Institute's Code of Ethics and Standards of Professional Conduct emphasizes the importance of fair dealing with clients and prospective clients. This principle is crucial in maintaining trust and integrity within the industry.

Consider the following scenario: An investment advisor has two clients interested in the same security. To ensure compliance with the CFA Institute's ethical standards, the advisor must determine the best course of action. Which of the following actions best reflects the standard of fair dealing?