Understanding the Meaning of 'Pervasive' in Context

In her latest article on climate advocacy, Dr. Ramirez expresses concern over the pervasive misinformation regarding renewable resources. She writes:

"Despite the overwhelming evidence supporting the benefits of solar and wind energy, false narratives continue to circulate, suggesting these technologies are ineffective. This pervasive myth not only undermines public support for sustainable practices but also hampers governmental efforts to transition toward greener alternatives."

What does the word pervasive most closely mean in the context of this passage?