Alex is a portfolio manager at a reputable investment firm. He has been analyzing a technology company, TechInnovations Inc., that he believes has strong growth potential. During his analysis, he comes across some non-public information regarding a forthcoming merger involving TechInnovations that could significantly enhance its market position. As this information is material and confidential, Alex faces a dilemma about how to act.

In this situation, Alex must consider his ethical obligations as a CFA charterholder regarding investment analysis and the use of material non-public information (MNPI). He must determine the appropriate course of action while adhering to the CFA Institute's Code of Ethics and Standards of Professional Conduct.