Responsibilities to Employers and Clients

As a senior investment advisor at a reputable financial firm, Lisa has been managing a high-profile client account for several years. One day, she receives a phone call from her supervisor, who requests Lisa to redirect part of this client's portfolio into a newly launched product from a financial firm that offers incentives to her firm for every investment made. Lisa is aware that this product may not align perfectly with the client's risk profile and investment goals, but her supervisor insists that this is a great opportunity for the firm.

Lisa is uncertain about how to proceed. She wants to remain in good standing with her employer, yet she is also committed to acting in the best interest of her client, as required by the CFA Institute’s ethical guidelines.