Read the following excerpt from an article by writer Sarah L. Lacy, published in a prominent technology magazine. In this piece, Lacy discusses the impact of social media on modern communication. Analyze how Lacy's use of rhetorical strategies contributes to her purpose of illustrating the complexities of online interactions and their effects on genuine communication. In your response, consider the effects of her tone, word choice, and figurative language.

Excerpt:

'In an age where our conversations are punctuated by emojis and our meetings occur through a screen, we must question: is technology enhancing our communication skills or eroding them? While social media provides a platform for voices that might go unheard, it also cultivates a culture of superficial exchanges. The very tools that bind us may also lead to a tragic disconnection, where instead of meaningful dialogue, we find ourselves engaging in a series of fragmented thoughts, broadcasted like signal bursts on a crowded radio frequency.'